xandr

Addressable


Leverage the #1 Addressable Platform

With Xandr Media’s Addressable technology, target and serve more relevant ads directly to the right audiences across the largest national addressable footprint. Addressable Video delivers your message to your desired audience – and only that audience – regardless of programming or time of day in both live and playback modes.

Powered by AT&T’s first-party data, we combine set-top box data with anonymized subscriber data to create relevant consumer segments. Unlock powerful insights that can then be used to optimize future campaigns with post-campaign measurement and reporting that includes closed-loop attribution and advanced analytics.

Cross-Screen Addressable

Reach the same audience wherever and whenever they are consuming content across TV and digital touchpoints in a single buy. Understand how TV and digital drive conversion against key KPIs via a unified post-campaign report that looks at performance by individual screen and in combination.

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