xandr

Television


Data-Driven Linear

Make traditional TV buys more effective with data that makes your linear campaign smarter. Utilizing viewing behavior derived from millions of single-source set-top boxes, we build a highly efficient and scalable media plan that delivers across the full 20M DIRECTV® footprint.*

Serve ads to your target audiences on the networks and programs that index highest. With over 75+ premium cable TV networks (and no network or daypart restrictions) and media delivery that’s guaranteed against Nielsen demos, your brand will be front and center for the audiences that matter most.

 

Linear Clusters

Run your ad on the most popular, demographically targeted networks for maximum impact. Xandr Media’s Clusters are demographically-targeted buys that give you the same number of impressions as a traditional network buy— for less. Available across 100 premium networks and traditional dayparts.

 

*AT&T Q2 Earnings Report

VOD

Your ad, their time: Reach viewers who watch TV when it’s most convenient for them, and serve ads to these actively engaged viewers via non-skippable ad units in premium Video On Demand content.

 

ITV

Go beyond the traditional :30 spot and allow viewers to interact with your content directly on screen. Complement your advertising spend with branded experiences and audience connections that create deeper engagement with your audience. Robust interactive features include Click to Record, RFI, Click to VOD, couponing, store locator, and more.

 

Sports

Premium sports fans and exclusive opportunities are a winning combination. We offer an unprecedented 100,000+ hours* of the biggest live sporting events in TV including the Final Four, NFL Playoffs, NBA Finals, Stanley Cup Finals, MLB Playoffs, NASCAR and US Open Tennis Finals.

 

 

* Source: Nielsen Media Research.

Exclusive to DIRECTV®, NFL SUNDAY TICKET™ allows advertisers to deeply integrate their brands within NFL content for a fraction of the out-of-pocket cost compared to other broadcast outlets. Brand interactive screens, broadcast segments on the exclusive RED ZONE CHANNEL®– even include your logo on our Game Mix channel, which displays up to eight games at once.

Contact to Learn More